If you Google ‘how to make your marketing budget go further’, most blogs recommend email marketing, optimised content and organic social – all of which are popular, low-cost tactics.
B2B marketing in 2024 requires smart spending – investing your budget in activities that will deliver the greatest returns for your business. These ROI-driven strategies may take a little more investment up front, but they’ll pay off in the long run.
Segment customers by lifetime value.
While you may
