Your B2B email marketing campaign is ready to be launched out into the world. Whether your aim is to drive sales, increase brand awareness or promote an upcoming event, things are about to get exciting.
But first, you’ll need to prepare your database of B2B contacts. Doing so, thoughtfully and methodically, will ensure the efficiency and effectiveness of your email marketing campaign, and help to avoid any wastefulness – or, worse, illegality.
Segment your audience.
You can divide your contact database
