Cookie Policy


This website (“Our Site”) uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it.

Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur if you continue using Our Site or when you press the accept button on Our Cookie banner. This policy explains the types of cookies Our Site uses, details the individual cookies used, why they are used, the lawful reason behind their use and how to remove them from your browser should you wish. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.

  1. Definitions and Interpretation
  2. Information About Us
  3. How Does Our Site Use Cookies?
  4. What Cookies Does Our Site Use?
  5. Cookie Delivery and Control
  6. The lawful method of processing, ‘Legitimate Interests’
  7. Changes to this Cookie Policy
  8. Contact Us

Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

Cookie: means a small text file placed on Your computer or device by Our Site when You visit certain parts of Our Site and/or when You use certain features of Our Site. Details of the Cookies used by Our Site are set out in Our Cookie Policy;

Cookie Law: means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

Personal data: means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that You give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”);

We/Us/Our: means Don’t be Shy, a limited company registered in England under company number 09912974, whose registered address is 8 Brewer St, Manchester, M1 2EU, and whose main trading address is 8 Brewer St, Manchester, M1 2EU.

Information About Us

2.1: Our Site is owned and operated by Don’t be Shy, a limited company registered in England under company number 09912974, whose registered address is 8 Brewer St, Manchester, M1 2EU, and whose main trading address is 8 Brewer St, Manchester, M1 2E.

2.2: Our VAT number is 231 5711 38.

2.3: Our Data Protection Officer is Joe Davies, and can be contacted by email at, by telephone on 0161 883 2119, or by post at 8 Brewer St, Manchester, M1 2EU.

2.4: We are registered with and regulated by the ICO.

How Does Our Site Use Cookies?

3.1: Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our content and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

3.2: By using Our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for analytics, visitor tracking, identity and session tracking. We may also from time to time use advertising cookies from providers such as Facebook or LinkedIn, in order to provide social advertising. For more details, please refer to section 4 below.

3.3: All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

3.3.1: Strictly Necessary Cookies

A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions we may need to use, examples such as logging in, your shopping basket, and payment transactions.

3.3.2: Analytics Cookies

It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.

3.3.3: Functionality Cookies

Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.

3.3.4: Targeting Cookies

It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties.

3.3.5: Third Party Cookies

Third party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above).

3.3.6: Persistent Cookies

Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.

3.3.7: Session Cookies

Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

3.4: Cookies on Our Site are not permanent and will expire as indicated in the table below.

3.5: For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy.

3.6: For more specific details of the Cookies that We use, please refer to the table below.

What Cookies Does Our Site Use?

4.1: The following third party Cookies may be placed on your computer or device:

4.3: Our Site uses analytics services provided by Google Analytics and HubSpot. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the content and services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

4.4: The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.

4.5: The analytics service(s) used by Our Site use(s) the following analytics Cookies:

5.1 When Cookies are placed on your computer or device, you will be shown a pop-up cookie banner with a brief notification of our use of Cookies and a link to this policy, to allow you to learn more, including guidance on how to remove and/or block them if you wish. We use Cookies based on the lawful mechanism for processing called ‘Legitimate Interests’, to learn more about this, read the [dedicated section below – LINK: Section 6]. By placing Cookies we are able to provide the best possible experience and service to you. You may, if you wish, remove and/or block the Cookies you do not wish us to use via your browser settings, unless those Cookies are strictly necessary for the website to work. However, it is important to note, certain features of Our Site may not function fully or as intended, and the personalised experience you may be used to, may not feature if you decide to block the cookies we use. You can return to your Cookie preferences to review and/or change them at any time within your browser.

5.2: In order to control the cookies dropped by Our Site (or that of any other website), you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

5.3: The links below provide instructions on how to control Cookies in all mainstream browsers:

5.3.1: Google Chrome:

5.3.2: Microsoft Internet Explorer:

5.3.3: Microsoft Edge: (Please note that there are no specific instructions at this time, but Microsoft support will be able to assist)

5.3.4: Safari (macOS):

5.3.5: Safari (iOS):

5.3.6: Mozilla Firefox:

5.3.7: Android: (Please refer to your device’s documentation for manufacturers’ own browsers)

The lawful method of processing, ‘Legitimate Interests’

We use cookies to improve the site’s functionality, increase personalisation and provide a faster, more streamlined service. We use cookies based on the lawful method of processing ‘Legitimate Interests’, we do so having made a balanced consideration between the minimal potential impact to your privacy, compared to our interests as a business to provide you with a better website, so aiding the growth of our business through increased interest in our products and services. The profiling undertaken as a result of cookie use is minimal, and is purely done for the purposes of reporting and segmentation to allow us to deliver content across email and social channels, and for advertising based on the perceived relevance of content to your professional interests. In no way does Don’t be Shy profile data in a way that could impact you negatively in ways such as financially or legally. If you have any questions about this, please get in touch.

7.1: We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of Our Site after the changes have been made. You are therefore advised to check this page from time to time.

7.2: In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

Contact Us

8.1: If you would like to know more about how We use Cookies, please contact Us at, by telephone on 0161 883 2119, or by post at Don’t be Shy, 8 Brewer St, Manchester, M1 2EU.

8.2: For more information about privacy, data protection and how we process your data, please visit our privacy policy here.