How marketing managers can stress-test the positioning of their product or service

Matt Barton
23 February 2024
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You have a new B2B product or service to launch. You have a clear understanding of your offer – its features, benefits and USP. Now you need to position it in a way that’s compelling to your target audience. And you need that positioning to be watertight from day one.

Here are some methods marketing managers can use to get their service and product positioning bang on the money.


Workshop it.

Rather than trying to settle on a robust positioning statement by themselves, marketing managers should collaborate across the company.


Matt Barton

Content Writer.
Wordplay. Playboy.