Content marketers: How to meet changing search expectations in the age of generative AI

Kimi Brown
9 February 2024
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Since ChatGPT launched in November 2022, users have flocked to generative AI. It’s become a go-to tool for many research-based queries, and is already influencing how people interact with search engines: their search behaviour and experience expectations.


User search behaviour.

Google users tend to convert their question into search terms, but generative AI skips this mental process. Users enter more conversational queries as AI prompts, using natural language and more specific, long-tail questions to generate personalised answers. 

Users also add context to their AI conversations


Kimi Brown

Senior Content Writer.
Copy machine. Mayo queen.