How to create a marketing strategy for a product or service your audience doesn’t even know they need

Matt Barton
23 February 2024
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B2B marketers can take for granted how, most the time, their target audience wants their product or service – longing for or actively looking for it.

But what about when your audience isn’t in the market for your products or services? They might know your offering as a nice-to-have – an inessential upgrade – but may be unaware that it solves a problem they need to overcome. Or they might not be aware that the problem – that your product or service solves – is even a problem in the first place.

In this case,

Matt

Matt Barton

Content Writer.
Wordplay. Playboy.