It’s been a problem for businesses since the dawn of commerce: you invent an entirely new product or service, it sells like hot cakes – and before you know it, it’s being shamelessly copied by your rivals.
Your commodity is no longer unique. Even worse, some competitors may be undercutting you, offering the same product or service at reduced quality for a cutthroat price, thereby damaging its cachet and reputation in the market.
It’s a frustrating situation to be in. There are things you
