Thanks to the unstoppable force that is inflation, every business needs to raise its prices from time to time. But as predictable as these increases are, they can still do serious damage to your organisation – financially and reputationally – if communicated poorly.
The risk is that the announcement of a price rise will cause existing customers to look elsewhere – if not immediately, then at some point in the near future. And once they’re gone, they may be gone forever.
No customer is ever going to be
