How to get started with Marketing Automation: Pardot edition

Kimi Brown
1 July 2024
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Let’s start by saying that Pardot has a new name: Marketing Cloud Account Engagement – or MCAE for short. It’s not exactly a catchy title, but the new name has been introduced to bring the ‘Pardot’ platform in line with Salesforce’s growing suite of Marketing Cloud tools. However, as most marketing automation specialists still refer to Pardot as ‘Pardot’, we’ll refer to the system as Pardot/MCAE in this article.

Pardot/MCAE is a marketing automation platform (MAP) specifically designed for B2B businesses. Over 35,000 companies worldwide use Pardot/MCAE to generate leads, grow revenue and unite their customer data


Kimi Brown

Senior Content Writer.
Copy machine. Mayo queen.