How to check if you have a strong brand

Kimi Brown
23 February 2024
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Before we start thinking about how to measure brand strength, we need to outline what makes a strong brand in the first place. 

Many people assume that: memorable logo + catchy slogan = strong brand. But while these external elements can help you stand out, they only scratch the surface of what branding really is. 

Branding is all about storytelling: your company narrative (your brand story) + how you communicate that narrative to customers (your brand identity). Your brand story needs to be authentic to your


Kimi Brown

Senior Content Writer.
Copy machine. Mayo queen.