Before we start thinking about how to measure brand strength, we need to outline what makes a strong brand in the first place.
Many people assume that: memorable logo + catchy slogan = strong brand. But while these external elements can help you stand out, they only scratch the surface of what branding really is.
Branding is all about storytelling: your company narrative (your brand story) + how you communicate that narrative to customers (your brand identity). Your brand story needs to be authentic to your
