B2B brands and social media don’t always seem the most natural of pairs. When you think of a typical social post, you generally imagine something fun, punchy and provocative. Things that (if we’re being really honest) B2B brands characteristically are not. Propositions can be wordy and abstract; content can be serious and straitlaced.
But it doesn’t have to be, if you go about it the right way. Here are some dos and don’ts to help your B2B product or service engage on social media.
