Cashfac

A CLEAR, CONFIDENT WEBSITE BEFITTING A GLOBAL BRAND

Showcasing Cashfac’s one-of-a-kind platform to four different audiences

Case study

Client

Cashfac

Industry

Fintech (SaaS)

Target Audience

FINANCE DIRECTORS
HEAD OF BUSINESS / SALES
HEAD OF PRODUCT

Cashfac is a global fintech company configured for the digital age. Their Operational Cash SaaS Platform is the first of its kind and the world’s most-deployed virtual banking system.

The Matter

Cashfac is a true innovator, but they were struggling to communicate their USPs across multiple segments and sectors.

They needed an insights-first website to elevate their brand, showcase their solutions, and compel four audience personas towards conversion.

Persona research
Messaging framework
Information architecture
UX planning & wireframing
Web design and development
Persona research
Messaging framework
Information architecture
UX planning & wireframing
Web design and development
The Energy

FOUR PERSONAS: ONE POWERFUL WEBSITE

We conducted in-depth audience research to uncover messaging nuances across four personas and five priority industries.
Reimagined and realigned the information architect to reflect insight-led user journeys; meeting the needs of buyers and the business.
Designed and developed a slick new website that confidently showcased Cashfac’s unique offering.
Elevated the existing brand and created a thoughtful user experience across all page templates.
Honed the site’s performance with ongoing support, CMS training and optimisations.
The Reaction

“Don’t be Shy understood the brief from the get-go, adding much-needed structure and creativity to the project. The website has transformed how we market our product. It drives performance and allows us to make effective, real-time content changes, and has significantly improved the user experience. From account management to development, the project was a pleasure – which is rare in this sector.”

Jack Rees,
Head of Marketing,
Cashfac

85%

Decrease in bounce rate

230%

Increase in pages per session

177%

Increase in form submissions