Bluprintx

Five B2B brands become one

A rebranding (and a huge traffic increase) for the next big name in business-growth expertise.

Case Study

Client

BLUPRINTX

Industry

CONSULTANCY

Target Audience

CEO
CRO
HEAD OF MARKETING
CREATIVE OPS
MARKETING OPS

Headquartered in Liverpool, Bluprintx designs and delivers business growth by connecting the dots between people, workflow, technology, and data.

The Matter

Bluprintx comprised five standalone businesses. For Bluprintx to take on its heavyweight rivals, these needed combining – thoughtfully – into a single, confident master brand.

Bluprintx brand image
Product architecture
Information architecture
UX planning
Wireframing
Web design and development
Product architecture
Information architecture
UX planning
Wireframing
Web design and development
Montage of brand assets created by Don't be Shy for Bluprintx
The Energy

MAKE IT MAKE SENSE, THEN MAKE IT SING

Designing a product architecture that weaved Bluprintx’s disparate offers into a seamless whole.
Developing a slick, beautiful new website to set out Bluprintx’s stall.
Reimagining the existing UX and information architecture, we made a complex offer feel simple.
Propelling Bluprintx 2.0 into the world looking makeover-fresh: new logo, new look-and-feel, new brand guidelines.
Creating powerful launch assets – including an attention-grabbing brand video – helped our B2B rebranding achieve lift-off.
The Reaction

“Don’t be Shy’s commitment to excellence, attention to detail, and tireless efforts have resulted in a website that now represents our brand in the best possible way. It’s a true reflection of our company’s values and culture, and I could not be more proud of it.”

Lee Hackett,
Group CEO,
Bluprintx

64%

Increase in web users

68%

Increase in web sessions

18%

Increase in average time on page

55%

Increase in average session duration