How to reduce the risks of generative AI in marketing

Kimi Brown
10 May 2024
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The advent of generative AI has been a game-changer for content creation. Feed it the right prompts and AI can write blogs, create images and summarise complex concepts – and it can do all these things instantly.

However, AI-generated content comes with some pretty hefty potential pitfalls – and they’re becoming glaringly obvious as people become more accustomed to AI’s ‘way with words’.

So what risks are associated with using generative AI for content creation? And how can B2B marketers overcome them?

Risk #1: Potential plagiarism

Generative AI is trained using


Kimi Brown

Senior Content Writer.
Copy machine. Mayo queen.