The biggest B2B influencers of 2024: How social media managers can get employees to advocate for their brand

Matt Barton
11 April 2024
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As a social media manager, you spend endless hours building engagement across your brand’s platforms. But some of your strongest potential advocates are much closer than you perhaps realise. Some may even be sitting right next to you as you read this.

Employee advocacy. Ogilvy goes as far as to call it one of the most influential trends of 2024: “A huge untapped marketing resource”, with 89% of C-suite marketers now recognising employees as influencers who could deliver “immense value for their business”.

Tapping into that value isn’t just about

Matt

Matt Barton

Content Writer.