TalkTalk Business

Shifting perceptions, generating leads

Strategic content marketing helps B2B customers see a telecoms giant in a whole new light.

Telecoms and consultancy

Client

TALKTALK BUSINESS

Industry

TELECOMS / CONSULTANCY

Target Audience

IT LEADER
IT RESELLER

TalkTalk Business is one of the UK’s foremost providers of connectivity and IT support. It supports more than 180,000 UK businesses, including 350 IT resellers.

The matter

TalkTalk Business boasts a large and unusually loyal customer base. But it’s too often seen solely as a supplier of connectivity, rather than as a consultative partner with invaluable advice to offer.

We needed to showcase the depth of TalkTalk Business’s thinking in a way that would garner attention and start conversations.

Talk Talk branded image of a person and the text 'surviving the retail transformation'
Survey implementation
Industry research
Whitepaper writing
Campaign planning
Social content
Survey implementation
Industry research
Whitepaper writing
Campaign planning
Social content
The energy

TURNING HEADS WITH DEEP-DIVE RESEARCH

We surveyed 300 IT leaders and frontline workers from three key sectors: logistics, retail and hospitality. We wanted truly exclusive insights with genuine depth.
Used the results to shape three whitepapers. These detailed sector-specific technological shifts, contrasted against our survey respondents’ attitudes – some positive, some negative – toward these changes.
Established TalkTalk Business’s thought-leadership credentials with paid content in leading industry publications.
Attracted attention across our deep-dive research through paid and organic social, video content, email campaigns and a series of conversation-starting blogs.
The reaction

“Don’t be Shy’s sector-research campaign was thoughtfully planned and beautifully executed. It bolstered our thought-leader credentials, generated lots of positive engagement, and shifted customer conversations beyond the subject of connectivity and into the realms of consultancy – exactly what we wanted.”

Katy Colman,
Enterprise Marketing Manager,
TalkTalk Business

18.2%

Unique open rate

0.92%

Average LinkedIn CTR

215

Form submissions