Social Value Portal is a mission-driven organisation. One that set out to make a realistic, tangible difference to community responsibility by giving government and business a clear, practical methodology for measuring and improving their social value.
Having achieved great success with local government, they'd reached a critical inflection point, securing a new round of funding with the ambition of further driving business in the corporate sector. It was time to cut through the corporate cacophony of virtue signalling, and let SVP take their place as the thought leaders they are.
A pin-sharp brand and an SEO-optimised, thought leadership-driven website was in order.
“The Social Value Portal future is bright and it is multi-coloured and very inclusive. I don't often congratulate you, but this is really good progress Guy - well done.”
“Once more into the sea of sameness we sailed... Greens and blues and pictures of smiling people everywhere, not reflective of the real deal and positivity from real-life community. It was time for Social Value Portal to step out of the familiar.”
“A clean and simple design was resourceful, not wasteful, maximising value from the graphic language and bold typography. Making good go further.”
‘Join the movement’ and ‘make good go further’ have been strong statements and consistent throughlines, featuring in the National Social Value Conference.
At the heart of the new messaging was positioning Social Value Portal as a SaaS-based platform, with deep knowledge behind it, rather than a consultancy-based, public sector business. The new look and feel is professional and tech-forward, but inclusive, developed to raise excitement about the concept of social value, and reassure about the ease of implementation.
The website was already reaping the rewards in one month after launch:
increase pages per session
increase in demo requests
increase in subscribers
keywords increased ranking
But it’s not just about the hard metrics. We strived for value above and beyond with the level of deft, delightful touches that elevate the brand and website. While understanding the need to be constructive about the existing brand, our ‘Be more’ spirit pushed the envelope, always encouraging clients outside their comfort zones, never vanilla. That sounds like proper value to us.
“We’ve changed the way we look and it feels like we’ve grown up – no longer that young dreamer. We’re putting weight behind real values, big ideas and a proper team – now over 85 people strong. One thing that hasn’t changed: we still wear our passion on our sleeves.”
Drop us a message and we'll get in touch at a time that suits you.
Manchester. London. Anywhere. We work where our clients do, we're not picky and we've got passports to boot. But, if you're stopping by our HQ, the address you need is: Don't be Shy, 1 Stevenson Square, Manchester, M1 1DN.