Kognity

Bold rebranding and a 67% traffic boost

Helping a Swedish edtech firm fulfil its true potential – by giving stakeholders the tools needed to succeed.

Education technology

Client

KOGNITY

Industry

EDUCATIONAL TECHNOLOGY

Target Audience

PRINCIPAL / HEADTEACHER
CURRICULUM DIRECTOR
LEAD SCIENCE TEACHER

Swedish edtech firm Kognity offers an award-winning learning platform that combines the power of technology and textbooks to create an elevated learning experience.

The Matter

Kognity offer brilliant products – digital learning resources with serious depth – but their lacklustre B2B branding wasn’t doing those products justice.

With the edtech market increasingly crowded, Kognity’s CEO and proud co-founder knew the business needed a bold rebranding, a clearer proposition – and a website that would bring both to life.

illustration of a female with her hands in the air
Audience and brand workshops
Information architecture
UX planning
New logo and look-and-feel
Brand video
Audience and brand workshops
Information architecture
UX planning
New logo and look-and-feel
Brand video
Montage of branded work fo Kognity
The Energy

CREATING STANDOUT IN A CROWDED SPACE

We devised an accessible, stakeholder-friendly brand proposition that could fuel Kognity through the next few years of growth.
Crafted a unique new visual identity for Kognity, inspired by ‘old-skool’ school ephemera – textbooks, reward stickers, prefect badges and so on.
Wireframed and built a beautiful new website designed to feel intuitive, engaging and thought-provoking.
Harnessed animation and video content to inject kineticism into Kognity’s new branding – both on the website and across social.
The Reaction

“Don’t be Shy were really nice to work with – clear processes and open communication throughout. The team gave us pushback when it was needed, but they always listened, too. It’s been a great pleasure partnering with this highly skilled agency.”

Fredrika Bennison ,
Vice President of Marketing,
Kognity

31%

Increase in pageviews

43%

Increase in new users

38%

Increase in average time on page

67%

Increase in traffic from organic search