Carter Sullivan

Slashing cost-per-lead by 60%

Filling marketing skills gaps for busy engineers – from content creation to HubSpot implementation.

Power-supply engineering

Client

CARTER SULLIVAN

Industry

ENGINEERING

Target Audience

IT LEADER
IT RESELLER

Carter Sullivan is the UK’s leading brand for the planning, installation and maintenance of uninterruptible power supplies, which provide essential back-up electricity in the case of power outages.

The matter

Engineering experts Carter Sullivan lacked the marketing – and marketing automation – skillsets needed to support lead generation, increase sales and grow the business.

Essentially, Carter Sullivan needed a marketing agency that could act as a marketing department – trusted to work near-autonomously, upholding a strong brand reputation built over two decades.

Carter Sullivan Engineer
Persona research
Competitor research
Messaging framework
UX planning
Wireframing
Persona research
Competitor research
Messaging framework
UX planning
Wireframing
Montage of Carter Sullivan branded imagery
The energy

A MODERN MARKETING MAKEOVER, DESIGNED TO LAST

We devised quick-win activities – paid search and mini lead-gen campaigns – for instant sales boosts in the short term.
Created empathic, persona-attuned content that elevated Carter Sullivan above its competitors, as part of a long-term growth strategy.
Reworked the website, UX, content and messaging to make it more cohesive and conversion-friendly.
Implemented HubSpot, giving Carter Sullivan full reporting visibility and the ability to identify inefficiencies in their sales pipeline.
Launched Carter Sullivan’s new service offering – an industry-first subscription service that demanded genuinely disruptive messaging.
The reaction

“Our marketing was falling by the wayside. With Don’t be Shy in our corner, we have a team we can 100% rely on to manage our marketing function, with minimal input required from us.”

Mark Anderson,
Owner,
Carter Sullivan

£480k+

In the pipeline

60%

Cost-per-lead reduction

20%

Conversion-rate increase