What we did
Until now, Genisys was a successful sales-drive operation, focused on lead gen through outbound marketing activities.
Genisys had almost no domain authority or SEO ranking, mostly because of online inactivity. We wanted to introduce a more search engine-friendly strategy, pushing up Genisys’ domain authority and SEO ranking with regular blogs and other valuable pieces of content. This would give Genisys the opportunity to let its customers come to them.
- With fresh branding on the table, and an optimised, user friendly website in the making, we devised a supporting content strategy that would talk directly to Genisys’ personas.
- Our plan was to affirm Genisys’ position as a knowledge expert and an experienced industry leader. To do this, we mapped a content strategy that tapped Genisys’ wealth of expertise, sharing valuable content that reinforced Genisys’ ultimate lead generation goal.